As any student of literature knows, the books that last are often not the books that are most popular when they are written. Both 'Moby Dick' and 'The Great Gatsby' were complete failures, critically and commercially, when they first appeared. ↗
You heard people say forty was the new thirty and fifty was the new forty and sixty was the new forty-five, but you never heard anybody say eighty was the new anything. Eighty was just eighty. ↗