In our show you have to pay attention and know what happened before. I think it's very intelligent entertainment. It makes demands of viewers that a lot of shows don't. ↗
We distinguish the excellent man from the common man by saying that the former is the one who makes great demands on himself, and the latter who makes no demands on himself. ↗
What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it. ↗