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Read through the most famous quotes by topic #customers
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either. ↗
The best plan now is to have as many bosses as possible. I call it boss diversity. If you work for a company and you have one boss and that boss doesn't like you or wants to get rid of you, you're in trouble. But if you work for yourself, you have lots of bosses, who are your customers, and if a few of them decide they don't like you, that's okay. ↗