If you wish to draw off the people from a bad or wicked custom, you must beat up for a march; you must make an excitement, do something that everybody will notice. ↗
Authority is by nothing so much strengthened and confirmed as by custom; for no man easily distrusts the things which he and all men have been always bred up to. ↗
If someone were to put a proposition before men bidding them choose, after examination, the best customs in the world, each nation would certainly select its own. ↗
But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum. ↗
I empathize with women in their high heels so I'll be there in my kilt and T-shirt and I'll walk around all day just to prove that if I can wear the shoes for 36 hours then certainly our customer can wear them. ↗