#crete

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ↗

— Stuart Chase

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#avoid #concrete #cultivate #delightfully #first

In my view, a political vision is not a grab-bag of discrete problems and solutions. It is the visionary anticipation of a direction. ↗

— Roberto Unger

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#direction #discrete #political #problems #solutions

Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience. ↗

— Dale Carnegie

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#best #best way #colorful #concrete #couched