#consume

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

China also has moved away from its original status of purely producing basic, what you call, consumer commodities and Chinese companies are moving beyond China to various parts of the world. ↗

— Sellapan Ramanathan

#away #basic #beyond #call #china

Well I think any designer that can understand what people need to be wearing right now is the biggest and best step that you can take. Instead of putting your ego first, you put the buyer first. And I think that that's a really important thing just to know what the consumer is wanting to wear. ↗

— Jessica Simpson

#best #biggest #buyer #consumer #designer

The Internet will win because it is relentless. Like a cannibal, it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status, competitors surpassed them as technology and consumer preferences changed. ↗

— John Sununu

#because #benefited #cannibal #changed #competitors

From the first moment on the set I was consumed with curiousity about the technical side of shooting a sound picture. ↗

— Gloria Swanson

#consumed #first #i #moment #picture

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. ↗

— Trip Hawkins

#basic #basic principle #cheaper #consumer #electronics

What really decides consumers to buy or not to buy is the content of your advertising, not its form. ↗

— David Ogilvy

#buy #consumers #content #decides #form

I think the big force is going to be consumer buying power. ↗

— Roy Romer

#buying #consumer #force #going #i