No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. ↗
It perhaps has a chance, a commercial chance, this film. It's funny, it's charming, the idea is original, it's unusual and it makes fun of the movie industry in a way that it needs to be poked fun at. ↗
I don't think you ever think of a big city as sweet or community, but there are cities that I think of as charming and particular and interesting cities. I live in one now, Charleston. ↗
