It's a very good time for horror. This business certainly has changed, but there's still room for serious horror films. Look at 28 Days Later, that's not a tongue-in-cheek picture. ↗
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. ↗
Men of age object too much, consult too long, adventure too little, repent too soon, and seldom drive business home to the full period, but content themselves with a mediocrity of success. ↗