I'm not a very gregarious person. I can't bear attention being called to me in a public place, which is ridiculous in a business that pays you to be noticed. ↗
Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business. ↗
When you raise prices, you've got to make sure you get it to the bottom line. You can fritter it away because of the way you're running the business, with maybe not a totally disciplined approach. ↗