#branding

Con il termine Personal Branding si definisce il processo di creazione e gestione del proprio Brand, inteso non solo dal punto di vista professionale ma anche come somma di tutti quegli elementi che rendono unica una persona. Il Personal Branding è il vero motivo per cui un cliente, un datore di lavoro o un partner sceglie te al posto di un altro, un tuo progetto in luogo di quello di un tuo competitor. In ogni riunione, telefonata, email, tutti gli scambi che intercorrono con altre persone servono a creare, rafforzare o modificare la tua immagine. Bastano pochi secondi per trasmettere una prima impressione. Ma non è questo che conta, è quello che riuscirai a fare di questa impressione che determinerà il tuo successo. Tutte queste dinamiche assumono nuove prospettive in Internet. Prova a googlare il tuo nome e guarda cosa succede. Ora immagina partner, colleghi, clienti attuali e potenziali, conoscenti e amici che fanno lo stesso. Riesci a comunicare la tua professionalità, coerenza e personalità? La Rete è il nuovo ufficio di collocamento! Facebook, MySpace, Twitter, LinkedIn, Xing: esistono servizi dove si incontrano i migliori professionisti di ogni settore e spazi nei quali le persone si incontrano, dialogano costantemente, fanno business. Essere consapevole e riuscire a gestire al meglio la tua immagine e il tuo Brand online, rafforzerà la tua reputazione e aiuterà la tua rete di contatti a crescere. Se sarai in grado di cogliere questa opportunità, migliorerai di molto il tuo percorso di carriera, la possibilità di fare business, di confrontare idee e progetti e raggiungere i tuoi obiettivi. ↗

— Tommaso Sorchiotti

#art

What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible. Just dare and will show up! ↗

— Israelmore Ayivor

#brand #branding #dare #dream-big #food-for-thought

People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art. ↗

— Ashraf Saharudin

#brand #branding #camera #cameras #photography

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do… ↗

— George Lois

#branding-expert #marketing #art

Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform). ↗

— Kytka Hilmar-Jezek

#brand-identity #branding #kytka #your-brand #business

I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions ↗

— ياسمين يوسف

#branding #business #business-culture #marketing #quality

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down. ↗

— Richard Branson

#business

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. ↗

— Howard Schultz

#branding #change

The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand. ↗

— Kytka Hilmar-Jezek

#book-power #brand #branding #kytka #video-killed-the-radio-star

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗

— Howard Schultz

#brand-loyalty #branding #advertising