'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola. ↗
For less than the cost of a Big Mac, fries and a Coke, you can buy a loaf of fresh bread and some good cheese or roast beef, which you will enjoy much more. ↗
Well, even to this day, if I smell a Big Mac, I'm like Pavlov's dog. My mouth starts watering immediately, like, 'Man, that is so good,' but I can't take a bite of it. ↗