There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. ↗
Late night is no different than making a film, really, except that it's faster, and if you do a crap one, you can do a better one tomorrow. Writing a novel and doing stand-up - that stuff is very similar. ↗
I'm not saying that there's anything better than mated bliss at its best, but I'm saying that living alone is as good in its own way. But we haven't quite given ourselves permission to recognize that. ↗