If I had to describe myself to an alien I'd say I was bigger than the average human, enjoy a drink or two with a good meal and have a bigger head than most. I'd also say I'm really handsome - especially if they were a female alien. ↗
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗
