Because the better an organization is at fulfilling its purpose, the more it attracts people who see the organization as an opportunity to advance themselves. ↗
Iron which is brought near a spiral of copper wire, traversed by an electrical current, becomes magnetic, and then attracts other pieces of iron, or a suitably placed steel magnet. ↗
We are a business, and you do a little of what you think's right, pay your bills, and attract... a single record attracts attention to your concerts and your albums. ↗