Only in a concert situation do I have access to people directly to preach to them, and I don't believe that the bigger your platform is, the more people will pay attention. ↗
Except that awards are competitive, which is a negative thing, they are wonderful for singling out deserving individuals and bringing their work to the attention of many potential readers who might otherwise have been totally unaware of them. ↗
Well, with so many space shuttle missions that we've done, I think it's just sort of natural that each one hasn't necessarily gotten the attention that the early ones did. ↗
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗