I got a call from the Oprah Winfrey Show. Oprah had chosen Spanx as one of her favorite products in 2000. I had boxes of product in my apartment and I had two weeks notice that she was going to say she loved it on TV and I had no shipping department. ↗
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up. ↗
We bought an apartment building and were going to live off the rent money. We rented to people who were on welfare and a lot of times they couldn't pay the rent. We wouldn't throw them out so we lost the building. ↗