I lived through a classic publishing story. My editor was fired a month before the book came out. The editor who took it over already had a full plate. It was never advertised. We didn't get reviewed in any major outlets. ↗
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. ↗
Marc Maron's podcast success has nothing to do with my podcast success. If I do a quarter of a million downloads, I can show that to an advertiser as a fact, and that's that. ↗