You need philosophy. It sounds a little pompous but I think when you direct a film, the only way to find a response to the questions you keep asking yourself is to have a philosophy.

According to the Guinness World Records 2004 Michel Gondry's Levi's 501 Jeans "Drugstore" spot holds the record for "Most awards won by a TV commercial". In September 2006 Gondry made his debut as an installation artist at Deitch Projects in New York City's SoHo gallery district. Interior Design one third of the 2008 anthology film Tokyo! was next for Gondry.

He is noted for his inventive visual style and manipulation of mise en scène. [citation needed].