I always wanted to create this community that would come and tell their own story, shoot it - and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden.

According to the Guinness World Records 2004 Michel Gondry's Levi's 501 Jeans "Drugstore" spot holds the record for "Most awards won by a TV commercial". In September 2006 Gondry made his debut as an installation artist at Deitch Projects in New York City's SoHo gallery district. Interior Design one third of the 2008 anthology film Tokyo! was next for Gondry.

He is noted for his inventive visual style and manipulation of mise en scène. [citation needed].