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Godfrey was also an avid amateur radio operator with the station call sign K4LIB. )
In 2002 Godfrey was one of only three people named on both of industry publication Talkers Magazine's 25 greatest radio and 25 greatest television talk show hosts of all time lists. Despite his faux pas Godfrey still commanded a strong presence and a loyal fan base.
No television personality of the 1950s enjoyed more clout or fame than Godfrey until a famous on-the-air incident undermined his folksy image and triggered a gradual decline; the then-ubiquitous Godfrey helmed two CBS-TV weekly series and a daily 90-minute television mid-morning show through most of the decade but by the early 1960s found himself reduced to hosting an occasional TV special. Arthur Morton Godfrey (August 31 1903 – March 16 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. Arguably the most prominent of the medium's early master commercial pitchmen he was strongly identified with many of his many sponsors especially Chesterfield cigarettes and Lipton Tea.
