Habaneros have a great fruity flavor, but the challenge is that you have to deflect the heat in order to taste the flavor. If you don't, you're dead. They should really have a warning sign on them. Deflect the habanero's heat by pairing it with sweet food.

Robert William "Bobby" Flay (born December 10 1964) is an American celebrity chef restaurateur and reality television personality. Chefography: Bobby Flay — Biography of Flay's life and career. He caught the attention of restaurateur Jerome Kretchmer who was looking for a southwestern style chef.

He is the owner and executive chef of several restaurants: Mesa Grill in Las Vegas New York and the Bahamas; Bar Americain in New York and Uncasville CT; Bobby Flay Steak in Atlantic City and Bobby's Burger Palace in ten locations. Flay is featured on the Great Chefs television series.