The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

Feather (August 25 1889 - January 7 1981) was an American publiWilliam Featherr and author based in Cleveland Ohio. Born in Jamestown New York Feather relocated with his family to Cleveland in 1903. After earning a degree from Western Reserve University in 1910 he worked as a reporter for the Cleveland Press.

In 1916 he establiWilliam Featherd the William Feather Magazine. After earning a degree from Western Reserve University in 1910 he worked as a reporter for the Cleveland Press. Feather (August 25 1889 - January 7 1981) was an American publiWilliam Featherr and author based in Cleveland Ohio.