Showing up to games year after year, no matter what the product on the field gives you back, is a learned behavior - sort of like rats in a maze searching for cheese. The rat learns the maze, learns where the cheese is placed and eventually goes to it without thought, even when the cheese is taken away. The rat doesn't know anything else.

net blog calling his attacks "unprofessional offensive and completely inappropriate". [1]
In November 2009 a Chicago White Sox fan blog posted a report that their sources had said the White Sox were having preliminarily discussions to acquire Adrian Gonzalez from the San Diego Padres in a three-way deal. Cowley occasionally mocks SoxNet.

Cowley a graduate of Kent State University served the same role for the Sun-Times sister publication the Tinley Park Illinois Daily Southtown for several years before being hired by the downtown paper before the 2006 season. Cowley was one of the regular beat writers covering the White Sox during their 2005 World Series championship.