Taking in and blowing out smoke? And now you see girls smoking cigars. It got to be such a fad. Girls on the covers of magazines, smoking cigars. Give me a break. I didn't want to be a part of that. I don't like "popular."

At the time of his death Coburn was the voice of the "Like a Rock" Chevrolet television ad campaign. James Harrison Coburn III (August 31 1928 – November 18 2002) was an American film and television actor. Andy Garcia called him "the personification of class the hippest of the hip" and Paul Schrader noted "he was of that 50's generation.

A capable rough-hewn leading man his toothy grin and lanky body made him a perfect tough-guy in numerous leading and supporting roles in westerns and action films such as The Magnificent Seven Hell Is for Heroes The Great Escape Major Dundee Our Man Flint In Like Flint Duck You Sucker Pat Garrett and Billy the Kid Charade and Cross of Iron. Coburn appeared in nearly 70 films and made more than 100 television appearances during his 45-year career winning an Academy Award for his supporting role as Glen Whitehouse in Affliction. During the late 1960s and early 1970s he would cultivate an image synonymous with "cool" and along with such contemporaries as Lee Marvin Steve McQueen and Charles Bronson became one of the prominent "tough-guy" actors of his day.