Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Many of those who worked with Jay Chiat during this period are now leading practitioners in the industry. In the mid-1990s Chiat made one of the first large attempts to provide a virtual office environment for his employees. Agency of the Decade in 1989.

Many of those who worked with Jay Chiat during this period are now leading practitioners in the industry. As an adult he shortened his legal name to Jay Chiat. [Morton] Jay Chiat (October 25 1931 – April 23 2002) was an American advertising designer.