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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.


Michael Schudson


#media #objectivity #sociology #sociology



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He has an undergraduate degree from Swarthmore College and a doctorate in sociology from Harvard University. In his account the realism of advertising promotes a way of life based on private consumption rather than social public achievement.

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