Postmodernity is said to be a culture of fragmentary sensations, eclectic nostalgia, disposable simulacra, and promiscuous superficiality, in which the traditionally valued qualities of depth, coherence, meaning, originality, and authenticity are evacuated or dissolved amid the random swirl of empty signals.

Simulacra and Simulation

As he developed his work throughout the 1980s he moved from economically based theory to the consideration of mediation and mass communications. But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Life
Baudrillard was born in Reims northeastern France on July 27 1929.

His work is frequently associated with postmodernism and specifically post-structuralism.