That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

Gladwell's hair was the inspiration for Blink. It has been claimed[who?] that fees paid by organizations he writes about has affected his journalism. " Farhad Manjoo at Salon described the book as "a real pleasure.

Gladwell CM (born September 3 1963) is a British-Canadian journalist bestselling author and speaker. He has written four books The Tipping Point: How Little Things Make a Big Difference (2000) Blink: The Power of Thinking Without Thinking (2005) Outliers: The Story of Success (2008) and What the Dog Saw: And Other Adventures (2009) a collection of his journalism.