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Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien dijo una vez: «Si les hubiera preguntado a mis clientes qué querían, me habrían contestado: “¡Un caballo más rápido!”». La gente no sabe lo que quiere hasta que se lo enseñas. Por eso nunca me he basado en las investigaciones de mercado. Nuestra tarea estriba en leer las páginas que todavía no se han escrito.


Steve Jobs


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Did you know about Steve Jobs?

Forbes estimated his net wealth at $8. Jobs apparently did not receive chemotherapy or radiation therapy. Steve Jobs was the marketing person.

Through Apple he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields transforming "one industry after another from computers and smartphones to music and movies. He has been referred to as "legendary" a "futurist" or simply "visionary" and has been described as the "Father of the Digital Revolution" a "master of innovation" and a "design perfectionist". He served as CEO and majority shareholder until Disney's purchase of Pixar in 2006.

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