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Or maybe that’s what it’s all about: this religion’s substance is its lack of substance. In McLuhanesque terms, the medium is the message. Some people might find that cool.” “McLuhanesque?” “Hey, look, even I read a book now and then,” Ayumi protested. “McLuhan was ahead of his time. He was so popular for a while that people tend not to take him seriously, but what he had to say was right.” “In other words, the package itself is the contents. Is that it?” “Exactly. The characteristics of the package determine the nature of the contents, not the other way around.


Haruki Murakami


#medium #message #murakami #religion #substance



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Did you know about Haruki Murakami?

Since 2000
Sputnik Sweetheart was first publiHaruki Murakamid in 1999 followed by Kafka on the Shore in 2002 with the English translation following in 2005. Murakami said "Each of us possesses a tangible living soul. It was chosen by the New York Times as a "notable book of the year".

He is considered an important figure in postmodern literature. Murakami's fiction often criticized by Japan's literary establishment is humorous and surreal focusing on themes of alienation and loneliness.

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