All good is hard. All evil is easy. Dying, losing, cheating, and mediocrity is easy. Stay away from easy.

Scott Alexander (born 1976) is a British millionaire and nouveau riche socialite featured in Britain's Biggest Spenders and often quoted as being "the most vain man in Britain". He is also a professional life coach.

Scott Alexander (born 1976) is a British millionaire and nouveau riche socialite featured in Britain's Biggest Spenders and often quoted as being "the most vain man in Britain". Alexander is frequently seen in media. One of his most well known projects was to buy a Bulgarian town in 2006 and change its name to Alexander.