People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

This manifesto is "totally free to read share translate print and most of all use to start an essential conversation". Other projects


ChangeThis
Godin developed the idea for ChangeThis a website aimed at spreading ideas through PDF files. Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference.

Seth Godin (born July 10 1960) is an American entrepreneur author and public speaker.