Of all the consumer products, chewing gum is perhaps the most ridiculous: it literally has no nourishment – you just chew it to give yourself something to do with your stupid idiot Western mouth. Half the world is starving, and the other’s going, ‘I don’t actually need any nutrition, but it would be good to masticate, just to keep my mind off things.

Of his time presenting the show he said "The three years I've spent on Big Brother's Big Mouth have been an unprecedented joy". He starred in the 2011 remake of the 1981 Dudley Moore film Arthur. He presented Dancefloor Chart touring nightclubs in Britain and Ibiza and hosted the tea-time request show Select.

He married American pop singer Katy Perry in October 2010; they separated in December 2011 and were divorced the following year. In 2007 he had his first major film role in St Trinian's. In 2004 Brand achieved mainstream fame in the UK as the host of Big Brother's Big Mouth a Big Brother spin-off.