When you are from a well-respected family, often times you will have pressure to "live up to your family name." That is to say, depending on your family's reputation, you will have to live in accordance with that reputation so that other people keep thinking of your family in the way it is used to being thought of. If you come from a family of do-gooders, then it is important to do good. If you come from a family of investors, it is important to make lots of money. If you come from a family of plastic surgeons, you should know how to pick a nose. And if you do not live up to your family name, then possibly your family will disown you. Which isn't really nice, but can happen.