So why is Chinese social networking booming despite the censorship? Part of the reason is the Chinese language. Posts on Twitter and Twitter clones such as Weibo are limited to 140 characters. In English that comes to about 20 words or a sentence with a short link - in effect, a headline. But in Chinese you can write a whole paragraph or tell a whole story in 140 characters. One Chinese tweet is equal to 3.5 English tweets. In some ways, Weibo (which means "microblog" in Chinese) is more like Facebook than Twitter. As far as the Chinese are concerned, if something is not on Weibo, it does not exist.
