I try to stay fit and eat healthily, but I am not anxious to starve myself and become unnaturally thin. I don’t find that look attractive on women and I don’t want to become part of that trend. It’s unhealthy and it puts too much pressure on women in general who are being fed this image of the ideal, which it is not. I think America has become obsessed with dieting rather than focusing on eating well, exercising and living a healthy life. I also think that being ultra-thin is not sexy at all. Women shouldn’t be forced to conform to unrealistic and unhealthy body images that the media promote. I don’t need to be skinny to be sexy.

She made a personal appearance at the London store Selfridges on July 31 2009 to help launch and promote the line. During the filming of Match Point director Woody Allen described Johansson as "sexually overwhelming" saying that he found it "very hard to be extra witty around a sexually overwhelming beautiful young woman who is wittier than you are.

Johansson is considered one of Hollywood's modern female sex symbols and is often listed as one of the most beautiful women in the world. Johansson made her film debut in North (1994) and was later nominated for the Independent Spirit Award for Best Female Lead for her performance in Manny & Lo (1996). Johansson has appeared in other successful films such as Christopher Nolan's The Prestige (2006).