This is an odd one. You have one country in the world where a word has a deeper meaning, it can really mess with design plans. ...But we have a difficult situation here so I guess we'll be looking at putting different sound chips in the dolls heading there [Britain].

In collaboration with New Line Cinema it produced the 1997 Spawn film and a new Spawn movie planned in 2008. The series is a collaboration with musician Yoshiki and stars a fictionalized version of him. In February 2012 the company released its only title Kingdoms of Amalur: Reckoning a single-player action role-playing game that enjoyed moderate success but by late May 2012 the company had ceased operation due to financial difficulties for which it had filed for bankruptcy.

Spawn was a popular hero in the 1990s and encouraged a trend in creator-owned comic book properties. McFarlane used to be a co-owner of the National Hockey League's Edmonton Oilers but sold his shares to Daryl Katz. He is also a high-profile collector of history-making baseballs.