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designer can inject the most artistic flair. The word “ampersand” didn’t come into being until the nineteenth century. At that time & was customarily taught as the twenty-seventh letter of the alphabet and pronounced “and.” When schoolchildren recited their ABCs, they concluded with the words “and, per se [i.e., by itself ], ‘and.’” This eventually became corrupted to “ampersand.” The symbol is a favorite of law and


Ben Yagoda


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