A mental disease has swept the planet: banalization. Everyone is hypnotized by production and comfort -- sewage system, elevator, bathroom, washing machine.
This state of affairs, which arose out of a struggle against poverty, overshoots its ultimate goal -- the liberation of humanity from material cares -- and becomes an obsessive image hanging over the present. Between love and a garbage disposal, young people of all countries have made their choice and prefer the garbage disposal. A complete and sudden change of spirit has become essential, by bringing to light forgotten desires and creating entirely new ones. And by an intensive propaganda in favor of these desires.
Gilles Ivain (aka Ivan Chtcheglov)
