Real social change is a process that takes place over time, usually quite a long time. At a given moment in history, 99 percent of a society may think and act one way on a certain matter, and only 1 percent think and act very differently. In time, that 1 percent may become 2 percent, then 5 percent, then 10, 20, 30 percent, until finally it becomes the dominant majority, and social change has taken place.