Crash diets don't work. They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job. The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.

This manifesto is "totally free to read share translate print and most of all use to start an essential conversation". Other projects


ChangeThis
Godin developed the idea for ChangeThis a website aimed at spreading ideas through PDF files. Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference.

Seth Godin (born July 10 1960) is an American entrepreneur author and public speaker.