The western world now obeys the percepts of commerce.A bloody demanding religion,if you ask me.The do's and don'ts change every season and your "everyone" doesn't want to be left out,so they rush headlong to comply.That continuous change has a function,a single aim.Maximum consumption.They want to go on milking you.From the cradle to the grave.Face it:You're a brain washed ,walking purse,a robot,the fuel multinationals run on.