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    Objectivity is a peculiar demand to make of institutions which, as business corporations, are dedicated first of all to economic survival. It is a peculiar demand to make of institutions which often, by tradition or explicit credo, are political organs. It is a peculiar demand to make of editors and reporters who have none of the professional apparatus which, for doctors or lawyers or scientists, is supposed to guarantee objectivity.


    — Michael Schudson

    #media #objectivity #business



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    Did you know about Michael Schudson?

    He has an undergraduate degree from Swarthmore College and a doctorate in sociology from Harvard University. In his account the realism of advertising promotes a way of life based on private consumption rather than social public achievement.

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