Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

It was a bestseller in the US and UK. What's in a Marriage?: Argues that expecting one person to be a good partner lover and parent is almost asking the impossible. —The Independent

Negative reviews allege that de Botton tends to state the obvious from a position of privilege and have characterized some of his books as pompous and lacking focus.

In August 2008 he was a founding member of a new educational establishment in central London called The School of Life. In October that year de Botton was appointed an Honorary Fellow of the Royal Institute of British Architects in recognition of his services to architecture. His books and television programmes discuss various contemporary subjects and themes emphasizing philosophy's relevance to everyday life.