The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.

Style
In his earlier novels Stephenson deals heavily in pop culture-laden metaphors and imagery and in quick hip dialogue as well as in extended narrative monologues. Since 1984 Stephenson has lived mostly in the Pacific Northwest and currently resides in Seattle with his family. A.

His novels have been variously categorized as science fiction historical fiction cyberpunk and "postcyberpunk. He has worked part-time as an advisor for Blue Origin a company (funded by Jeff Bezos) developing a manned sub-orbital launch system and is also a cofounder of Subutai Corporation whose first offering is the interactive fiction project The Mongoliad. " Other labels such as "baroque" often appear.