As a general rule, desire is always marketable: we don’t do anything but sell, buy, exchange desires. . . . And I think of Bloy’s words: “there is nothing perfectly beautiful except what is invisible and above all unbuyable.

In 1948 he returned to purely academic work gaining numerous short-term positions at institutes in France Romania and Egypt. e. Barthes continued to contribute with Philippe Sollers to the avant-garde literary magazine Tel Quel which was developing similar kinds of theoretical inquiry to that pursued in Barthes' writings.

Barthes' ideas explored a diverse range of fields and he influenced the development of schools of theory including structuralism semiotics social theory anthropology and post-structuralism.