On the information sheet in a New York hotel, I recently read: "Dear guest!
To guarantee that you will fully enjoy your stay with us, this hotel is
totally smoke-free. For any infringement of this regulation, you will be charged $200:' The beauty of this formulation, taken literally, is that you are to be punished for refusing to fully enjoy your stay . . . The superego imperative to enjoy thus functions as the reversal of Kant's "Du kannst, denn du soUstf" (You can, because you must ! ) ; it relies on a "You must, because you can ! " That is to say, the superego aspect of today's "nonrepressive" hedonism (the constant provocation we are exposed to, enjoining us to go right to the end and explore all modes of jouissance) resides in the way permitted jouissance necessarily turns into obligatory jouissance.
