The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

Ultimately Wolf argues for a relaxation of normative standards of beauty. Wolf argues that women were under assault by the "beauty myth" in five areas: work religion sex violence and hunger. End of America was favorably reviewed in The New York Times by Stephen Holden as well as in Variety Magazine.

Wolf (born November 12 1962) is an American author and former political consultant. With the publication of the 1991 bestselling book The Beauty Myth Naomi Wolf became a leading spokesperson of what was later described as the third wave of the feminist movement.