It's like anything. It's like you're an actor, or a painter, or a writer. You've always got to entertain yourself first before you can even consider entertaining other people. Because if it doesn't excite you, it's never gonna excite anybody.

In 2001 Gallagher formed his own label Sour Mash Records which released records by the likes of Shack and Proud Mary. Oasis' second album (What's the Story) Morning Glory? (1995) reached the top of the album charts in many countries and their third studio album Be Here Now (1997) became the fastest-selling album in UK chart history. Originally Noel had wanted to take lead vocals on "Wonderwall" but Liam insisted on singing it.

Oasis' second album (What's the Story) Morning Glory? (1995) reached the top of the album charts in many countries and their third studio album Be Here Now (1997) became the fastest-selling album in UK chart history. However Gallagher was often regarded as the spear-head of the Britpop movement and at one point of time NME termed a number of Britpop bands (including Kula Shaker Ocean Colour Scene and Cast) as "Noelrock" citing Gallagher's influence on their success. Many have praised Gallagher's songwriting with George Martin claiming Noel to be 'the finest songwriter of his generation'.