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    So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.


    — Walter Isaacson

    #kiss #simple #art



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    S. -Vietnam Dialogue Group on Agent Orange/Dioxin. He then attended the University of Oxford as a Rhodes Scholar at Pembroke College and read Philosophy Politics and Economics (PPE).

    C. He is the President and CEO of the Aspen Institute a nonpartisan educational and policy studies organization based in Washington D. Walter Isaacson (born May 20 1952) is a writer and biographer.

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